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down jacket repair patch
Skip itSoft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,668.81avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.86avg listing price — sweet spot $15–$100
Market size
Bad£24K£24K/yr · 98K searches
Growth
Bad-64.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.20–£10.74cheapest to priciest tracked listing — scored on the share inside $15–$100