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double quilt 13.5 tog
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.57avg listing price — sweet spot $15–$100
Price range
Good£9.42–£23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£315K£315K/yr · 218K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad10,414avg incumbent reviews — the moat a new listing must climb
Growth
Bad-52.7%90-day search growth — must beat 0% to launch