38
double knitting wool 100g balls
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,778.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.60avg listing price — sweet spot $15–$100
Price range
Bad£1.35–£16.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£40K£40K/yr · 237K searches
Growth
Bad-33.2%90-day search growth — must beat 0% to launch