58
double duvet set
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Market size
Great£1.6M£1.6M/yr · 5.9M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.04–£21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.68avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Review moat
Bad17,934.23avg incumbent reviews — the moat a new listing must climb