60
double bin
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£42.25avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great£7.54–£109.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good£558K£558K/yr · 881K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,393.99avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale