43
double bed waterproof mattress protector
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.69–£19.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.85avg listing price — sweet spot $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad15,053.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad£46K£46K/yr · 41K searches