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dot stickers
Skip itPrices mostly outside the sweet spot ($1.48–$7.24) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,146.53avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay£150K£150K/yr · 233K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.02avg listing price — sweet spot $15–$100
Price range
Bad£1.48–£7.24cheapest to priciest tracked listing — scored on the share inside $15–$100