54
door wreaths outdoor all year
Worth a lookShows a thin review moat (193 avg reviews), but soft demand (-31.7% this quarter) keeps it on the watch list.
Review moat
Great193.07avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£16.57avg listing price — sweet spot $15–$100
Price range
Good£8.41–£29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 224K searches
Growth
Bad-31.7%90-day search growth — must beat 0% to launch