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door mat
Skip itSoft demand (-20.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good£765K£765K/yr · 4.8M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,105.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.25avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad£4.11–£17.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.6%90-day search growth — must beat 0% to launch