40
door curtain pole
Skip itSoft demand (-45.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,321.77avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Price range
Okay£3.09–£19.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£28K£28K/yr · 96K searches
Growth
Bad-45.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand