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donut mould
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($4.89–$11.31) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great349.76avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Growth
Good+53.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.38avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 77K searches
Price range
Bad£4.89–£11.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier