50
donut maker
Worth a lookShows beatable incumbent ratings (4.0★), but prices mostly outside the sweet spot ($4.88–$958.15) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great232.94avg incumbent reviews — the moat a new listing must climb
Avg price
Great£99.98avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good£404K£404K/yr · 136K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Price range
Bad£4.88–£958.15cheapest to priciest tracked listing — scored on the share inside $15–$100