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dog sofa protector
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Avg price
Great£15.69avg listing price — sweet spot $15–$100
Price range
Great£7.20–£41.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good779.21avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 270K searches
Growth
Bad-32.6%90-day search growth — must beat 0% to launch