55
dog rocks
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Growth
Incredible+155.2%90-day search growth — must beat 0% to launch
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Price range
Good£8.20–£22.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Market size
Okay£132K£132K/yr · 97K searches
Review moat
Bad5,114.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand