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diwali diyas
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($28K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Review moat
Great352.18avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good£1.33–£30.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.32avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 93K searches