59
divan double bed with mattress
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great433.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good£111.85avg listing price — sweet spot $15–$100
Market size
Okay£271K£271K/yr · 385K searches
Price range
Okay£33.55–£267.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale