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disposable cutlery
Worth a lookShows searches that convert (18.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+66.3%90-day search growth — must beat 0% to launch
Review moat
Good554.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£130K£130K/yr · 99K searches
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Price range
Bad£3.23–£12.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier