52
dish
Worth a lookShows low returns (0.9%), but a small market ($26K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great£15.22avg listing price — sweet spot $15–$100
Price range
Good£1.83–£50.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,557.25avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£26K£26K/yr · 124K searches
Growth
Bad-36.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand