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66

dinner sets

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 88Growth 15Conversion 15Competition 92Returns 96Price range 84Avg price 95Brand share 92Review moat 45Quality gap 57

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible£34.28

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Market size

Great£1.6M

£1.6M/yr · 3.9M searches

Price range

Great£3.15–£90.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,980.77

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale