45
dinner knives
Skip itPrices mostly outside the sweet spot ($2.15–$13.80) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great309avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 59K searches
Price range
Bad£2.15–£13.80cheapest to priciest tracked listing — scored on the share inside $15–$100