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dinner candles
Skip itPrices mostly outside the sweet spot ($2.60–$15.17) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,528.15avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£251K£251K/yr · 577K searches
Avg price
Bad£8.34avg listing price — sweet spot $15–$100
Growth
Bad-46.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.60–£15.17cheapest to priciest tracked listing — scored on the share inside $15–$100