64
diatomaceous earth
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Growth
Great+76.9%90-day search growth — must beat 0% to launch
Review moat
Good732.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.80–£29.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.54avg listing price — sweet spot $15–$100
Market size
Okay£269K£269K/yr · 228K searches
Brand share
Bad91%top-5 brand share — brand-locked demand