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diamond painting coasters
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($4.71–$11.50) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great121.12avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.98avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 200K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.71–£11.50cheapest to priciest tracked listing — scored on the share inside $15–$100