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dessert plates
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good£14.86avg listing price — sweet spot $15–$100
Review moat
Good880.89avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.55–£24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 118K searches