62
dessert cups
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Review moat
Great206.77avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£254K£254K/yr · 502K searches
Price range
Okay£4.90–£21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.95avg listing price — sweet spot $15–$100
Growth
Bad-7.4%90-day search growth — must beat 0% to launch