62
desk
Worth a lookShows a $4.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£4.7M£4.7M/yr · 12.1M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£51.78avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£19.58–£142.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,232.99avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price