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delonghi water filter
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good£14.69avg listing price — sweet spot $15–$100
Price range
Good£6.55–£28.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£420K£420K/yr · 150K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,009.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand