50
dehumidifier 20l
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-64.3% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Good£103.48avg listing price — sweet spot $15–$100
Review moat
Good645.76avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good£368K£368K/yr · 159K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£56.90–£198.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.3%90-day search growth — must beat 0% to launch