40
defrosting tray
Skip itSoft demand (-45.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good516.15avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.56avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad£5.62–£17.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£67K£67K/yr · 121K searches
Growth
Bad-45.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier