52
deep frying pan with lid
Worth a lookShows a sweet-spot price point ($20.65 avg), but soft demand (-29.0% this quarter) keeps it on the watch list.
Avg price
Great£20.65avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£1.82–£41.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,308.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad£97K£97K/yr · 130K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand