37
deep fitted single sheet
Skip itPrices mostly outside the sweet spot ($4.08–$11.37) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.30avg listing price — sweet spot $15–$100
Review moat
Bad35,599.8avg incumbent reviews — the moat a new listing must climb
Market size
Bad£27K£27K/yr · 91K searches
Price range
Bad£4.08–£11.37cheapest to priciest tracked listing — scored on the share inside $15–$100