52
decorative storage boxes with lids
Worth a lookShows low returns (0.4%), but soft demand (-28.6% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Good£14.77avg listing price — sweet spot $15–$100
Price range
Good£4.94–£31.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,000.56avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£67K£67K/yr · 295K searches
Growth
Bad-28.6%90-day search growth — must beat 0% to launch