67
decanter
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible£24.90avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£5.57–£67.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good547.22avg incumbent reviews — the moat a new listing must climb
Market size
Good£402K£402K/yr · 698K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand