50
darning needle
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.44–$5.22) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Good768.03avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£78K£78K/yr · 132K searches
Avg price
Bad£3.46avg listing price — sweet spot $15–$100
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.44–£5.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier