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daffodils
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great150.07avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good£3.21–£31.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.97avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 114K searches
Growth
Bad-86.4%90-day search growth — must beat 0% to launch