35
cutting mat
Skip itPrices mostly outside the sweet spot ($3.49–$15.09) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£213K£213K/yr · 396K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad9,910.29avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.10avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.49–£15.09cheapest to priciest tracked listing — scored on the share inside $15–$100