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cutting mat a3
Skip itPrices mostly outside the sweet spot ($4.92–$11.59) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,114.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.16avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 53K searches
Price range
Bad£4.92–£11.59cheapest to priciest tracked listing — scored on the share inside $15–$100