64
cutlery set
Worth a lookShows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great£1.8M£1.8M/yr · 3.4M searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Great£5.14–£49.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Avg price
Great£15.03avg listing price — sweet spot $15–$100
Review moat
Good1,395.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.4%90-day search growth — must beat 0% to launch