40
cutlery drawer organiser
Skip itPrices mostly outside the sweet spot ($2.47–$12.47) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good£656K£656K/yr · 1.7M searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Review moat
Bad11,461.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.47–£12.47cheapest to priciest tracked listing — scored on the share inside $15–$100