46
cushions 50cm x 50cm
Skip itSoft demand (-30.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.28avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.56–£18.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,301.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad£78K£78K/yr · 304K searches
Growth
Bad-30.1%90-day search growth — must beat 0% to launch