57
cushion inserts
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Great£920K£920K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.22avg listing price — sweet spot $15–$100
Review moat
Bad9,197.26avg incumbent reviews — the moat a new listing must climb
Price range
Bad£4.16–£16.24cheapest to priciest tracked listing — scored on the share inside $15–$100