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Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 64Growth 21Conversion 7Competition 34Returns 55Price range 61Avg price 69Brand share 19Review moat 15Quality gap 40

Avg price

Good£14.23

avg listing price — sweet spot $15–$100

Market size

Good£608K

£608K/yr · 7.2M searches

Price range

Good£7.57–£26.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Review moat

Bad21,718.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale