48
curtain rings
Skip itPrices mostly outside the sweet spot ($3.39–$15.67) — this niche doesn't clear our bar today.
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good543.9avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£172K£172K/yr · 326K searches
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.39–£15.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand