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curling ribbon
Skip itPrices mostly outside the sweet spot ($1.28–$5.88) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,011.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 90K searches
Avg price
Bad£3.71avg listing price — sweet spot $15–$100
Price range
Bad£1.28–£5.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier