59
cups
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Good1,090.68avg incumbent reviews — the moat a new listing must climb
Market size
Good£317K£317K/yr · 851K searches
Price range
Good£1.61–£28.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.2%90-day search growth — must beat 0% to launch