55
cupcake stand
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-8.5% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£1.65–£34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,601.52avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.53avg listing price — sweet spot $15–$100
Market size
Okay£124K£124K/yr · 279K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand