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cupboard
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great£70.94avg listing price — sweet spot $15–$100
Review moat
Good678.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£321K£321K/yr · 1.2M searches
Price range
Okay£11.42–£347.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale