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crystal beads
Worth a lookShows low returns (0.5%), but a small market ($29K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great344.19avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Price range
Okay£3.12–£23.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£29K£29K/yr · 190K searches