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51

cross stitch frame

Worth a look

Shows a thin review moat (161 avg reviews), but soft demand (-31.8% this quarter) keeps it on the watch list.

Market size 17Growth 9Conversion 38Competition 56Returns 75Price range 69Avg price 76Brand share 66Review moat 92Quality gap 86

Review moat

Great160.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.24

avg listing price — sweet spot $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good£7.36–£31.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£68K

£68K/yr · 146K searches

Growth

Bad-31.8%

90-day search growth — must beat 0% to launch