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cross stitch fabric
Skip itPrices mostly outside the sweet spot ($2.84–$11.32) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great201.58avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£89K£89K/yr · 142K searches
Avg price
Bad£6.98avg listing price — sweet spot $15–$100
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.84–£11.32cheapest to priciest tracked listing — scored on the share inside $15–$100